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商务英语作文

时间:2021-03-01 08:26:13 商务英语 我要投稿

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  在生活、工作和学习中,大家都尝试过写作文吧,借助作文可以提高我们的语言组织能力。那么你知道一篇好的作文该怎么写吗?以下是小编整理的商务英语作文9篇,欢迎大家借鉴与参考,希望对大家有所帮助。

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商务英语作文 篇1

  Facing Business Challenges at Holiday Inn Worldwide

  Sending Invitations Across the Globe

  In the 1960s a family vacation in the United States usually meant loading the kids into the station wagon and driving off down the highway toward a tourist destination. And when weary vacationers needed to rest for the night, they often looked for the familiar green signs with “Holiday Inn” written in script and a colorful star for emphasis. All across the United States, this sign welcomed travelers to Holliday Inn hotels with promises of quality, comfort, and value.

  By 1968 Holiday Inn was so well known in the United States that it began opening franchises in Europe. In 1973 the company opened its first Asian hotel in Japan, and in 1984 it became the first U.S.-based hotel to open for business in China. For 25 years Holiday Inn enjoyed great success in the European and Asian markets, opening 600 hotels and earning a reputation as upscale , professional, and well run.

  However, in the 1980s Holiday Inn’s fortunes were beginning to fade in the United States. Many of the franchises were outdated and substandard . Family vacationers were being replaced by business travelers as the hotel industry’s bread and butter , and aggressive competitors with superior marketing strategies were targeting this growing segment . In addition, overbuilding had set off a wave of price discounting . As a result, both Holiday Inn’s share of the lodging market and its image took a nosedive .

  But in the 1990s this icon of the U.S. highway was brought back to life after being purchased by Bass PLC, a British conglomerate. Bass moved quickly to make Holiday Inn Worldwide the leading hotel chain, not just in the United States but around the globe. In the United States, Holiday Inn pursued a strategy that segmented the market into different types of travelers and created a unique type of lodging for each group. Under names like Holiday Inn Express, Holiday Inn Select, Sunspree Resorts, and Crowne Plaza, the company offered different accommodations and amenities at different prices to suit the diverse needs of business and leisure travelers. Combined with a campaign to bring all of the franchises back up to a high standard of quality, the strategy quickly began to pay off.

  Even so, the top brass at Holiday Inn Worldwide knows that the greatest growth potential is not in the saturated U.S. market but in the evolving markets of Europe, Asia, and Latin America. With increasing tourism and business development in these regions, the demand for comfortable, consistent, and affordable accommodations is booming . Holiday Inn needs a strategy for tapping this vast potential. Would the strategies that fueled Holiday Inn’s turnaround in the United States bring similar results internationally? Large-scale construction of new hotels will play a major role, so what kinds of hotels should they be? How can the company best meet the needs of a wide variety of international travelers? Should Holiday Inn expand through franchises or by opening company-owned hotels? Should the same type of promotion be used for the entire global market or should it be localized to each geographic area? These are questions that Raymond Lewis faces daily as vice president of marketing. If you were Lewis, how would you answer them?

  Meeting Business Challenges at Holiday Inn Worldwide

  Part of Raymond Lewis’s job is to monitor and predict changes in the ever-evolving global market . Among the trends he has observed is the increasing similarity between the needs and desires expressed by consumers and businesses around the world in certain product categories such as lodging. On the other hand, Lewis knows that various countries and cultures approach purchases differently, and that people of various cultures respond differently to product promotion . His challenge, then, is to figure out how to satisfy both the similar and the diverse needs of each new market.

  Lewis also knows that all travelers, regardless of where they are from or where they are going, share many of the same desires, fears, and expectations when they are traveling. They may not speak the same language or live the same lives while at home, but when they’re on the road, all travelers are (1) away from home and out of their personal comfort zones, (2) in different and often unfamiliar surroundings, and (3) subject to the same hassles and hardships. Therefore, Holiday Inn focuses on delivering a consistent product around the world. This way, whether the hotel is in South Korea, India, Buenos Aires , or Israel, travelers know that they will always receive a comfortable room at a fair price.

  In addition, the strategy of segmenting the market by types of travelers that proved so successful in the United States also works abroad, but in a different way. Segmentation in the hotel industry is a relatively new concept in Europe, and in Asia it is virtually nonexistent. This is largely because in many of the developing nations of Asia, travel has only recently become an option for the majority of people. As a result, not every type of Holiday Inn hotel will be successful in every country. The company must know each market very well before it decides which type of hotel to open. Does the area draw mainly tourists or business travelers? How long do visitors usually stay? Do people from surrounding areas travel often? What types of accommodations do competitors offer in the area? By knowing the answers to questions like these, Holiday Inn is able to decide which type of hotel will best serve the needs of travelers to the area. For example, the company opened a SunSpree Resort in Arequipa, Peru, close to Machu Pichu, a popular international tourist destination. Holiday Inn’s management team feels that Sunspree has a great chance for success in this location because the hotel caters to tourists.

  In the same way, Holiday Inn management expects a mix of business and leisure travelers to visit Seoul, South Korea. Therefore, the new Holiday Inn Seoul appeals to a broad range of travelers by offering a business center, banquet facilities , four restaurants, a fitness center , and a gift shop.

  Just as in its early days of expansion in the United States, Holiday Inn is accomplishing its international expansion through a mix of wholly owned facilities and franchises, depending on the availability of resources and potential for profit in each local market. Although franchising agreements place less risk on Holiday Inn Worldwide, they also require the company to give up more control than it would by opening wholly owned facilities. However, franchises must adhere to strict quality standards if they intend to operate under Holiday Inn’s famous name.

  Lewis and his team also recognize that even though travelers have similar expectations for the quality and value they get in a hotel, sometimes they like to stay in places that don’t feel like hotel chains. Therefore, the company has opened hotels in Europe, Australia, and South Africa that have a style and character unique to their locations. In this way, Holiday Inn is able to tailor its global product to local markets.

  Nonetheless, Holiday Inn’s promotion strategy is decidedly global, regardless of which markets it enters. Lewis bases the strategy on two themes: “Welcome” and “Stay with somebody you know.” Although the ad copy is translated when necessary, even the visual format is the same from country to country. Of course, cultural differences must be accommodated from time to time. For example, travelers in Britain preferred an ad that focused on a friendly doorman, whereas U.S. and German travelers preferred a more sentimental ad showing a businesswoman receiving a fax of a drawing from her child.

  The inspiration for this global strategy came to Lewis, not surprisingly, while he was traveling. When boarding a plane at Dulles Airport outside of Washington, D.C., he passed a group of Russian teenagers gathered around a guitar player singing “Puff the Magic Dragon,” a folk song that was popular in the United States a few decades ago. This connection between cultures helped convince Lewis that the world’s people were alike in many ways, particularly in the field of pleasure and business travel.

  It remains to be seen how successful Holiday Inn’s global strategy will be in the long run . The company is off to a flying start. However, competitors such as Marriott and Choice Hotels are moving quickly to make sure Holiday Inn doesn’t outpace them in the hot new global markets. But one thing is sure, Lewis and the rest of the management team are not content with Holiday Inn being a leading hotel chain in the United States. They want Holiday Inn to be the leader around the world.

商务英语作文 篇2

  subject:askingfordeferredpayment

  dearsirs,

  yourinvoiceno。1223forus$80,000worthofgoodssuppliedon20thjulyisdueforpaymentattheendofthismonth。mostunfortunately,afirebrokeoutinourwarehouselastweekanddestroyedacertainpartofvaluableconsignment。ourclaimisnowwiththeinsurancecompany,butitisunlikelytobemetforanotherthreeorfourweeksanduntilthenwearefacedwithadifficultfinancialsituation。iamthereforewritingforpermissiontodeferpaymentofyourinvoiceuntiltheendofseptember。

  asyouknow,myaccountswithyouhavealwaysbeensettledpromptlyanditiswiththeutmostregretthatiamnowforcedtomakethisrequest。ihope,however,thatyouwillfinditpossibletograntit。indoingsoyouwouldrendermeaserviceishouldneverforget。

  yoursfaithfully,

  xxxx

  主题:要求延期付款

  亲爱的先生:

  贵方7月20日所供第1223号发票项下货物之款项80000美元定于本月底结付。非常不幸,上星期我方仓库发生火灾,毁坏了一部分贵重货物。我们现在正向保险公司提出索赔,但在三四个星期之内,不可能会给予赔偿。在此之前,我方财务形势严峻,故此我们写信请求贵方同意我们推迟到9月底付款。

  贵方知道我们一向能迅速与贵方结帐。这次我们被迫向贵方提出这个要求,实在抱歉。我们希望贵方能同意这个要求。若是如此,我们将永远记住贵方给予的帮助。

商务英语作文 篇3

  by Paula

  The Opportunity

  Business etiquette is made up of significantly more important things than knowing which fork to use at lunch with a client. Unfortunately, in the perception of others, the devil is in the details. People may feel that if you can't be trusted not to embarrass yourself in business and social situations, you may lack the self-control necessary to be good at what you do. Etiquette is about presenting yourself with the kind of polish that shows you can be taken seriously. Etiquette is also about being comfortable around people (and making them comfortable around you!)

  People are a key factor in your own and your business' success. Many potentially worthwhile and profitable alliances have been lost because of an unintentional breach of manners.

  Dan McLeod, president of Positive Management Leadership Programs, a union avoidance company, says, "Show me a boss who treats his or her employees abrasively, and I'll show you an environment ripe for labor problems and obviously poor customers relations. Disrespectful and discourteous treatment of employees is passed along from the top."

商务英语作文 篇4

  Gentlemen:

  Your delivery of [description of goods] which was received by us on [date] does not meet the specifications as outlined in our contract of [date] .

  Inasmuch as this merchandise does not meet our requirements, we are hereby requesting that you suspend any future deliveries as called for in our herein referenced contract and release us from that certain contract.

  Due to our contractual commitments, we must supply our customer with the appropriate goods within a specified period of time which requires that we now proceed to make our purchases from a different source.

  We would appreciate receiving your release as soon as possible.

商务英语作文 篇5

  正式介绍信是写信人因公务把自己的同事或业务关系介绍给某单位或某个人。这种介绍信言和格式比较规范、严谨,内容一般包括以下几个方面:

  (1)简单地介绍一下被介绍人的身份和情况。

  (2)说明事由,并要求对方对被介绍人提供某种帮助。

  (3)对对方的帮助预先表示感谢。

  (4)如果是熟悉的业务往来或老的工作关系,也可以附带询问一下工作上的近况和向对方致以问候。

  (5)介绍信一般篇幅不长,前三个方面的内容常常可以放在一个段落里。

  1。实用范例 (1)

  subject:introduction

  dearmr。/ms。,

  thisistointroducemr。frankjones,ournewmarketingspecialistwhowillbeinlondonfromapril5tomidaprilonbusiness。

  weshallappreciateanyhelpyoucangivemr。jonesandwillalwaysbehappytoreciprocate。

  yoursfaithfully,

  yangning

  尊敬的`先生/小姐,

  现向您推荐我们的市场专家弗兰克·琼斯先生。他将因公务在四月15日到四月中旬期间停留伦敦。

  我们将非常感谢您向琼斯先生提供的任何帮助,并非常高兴施以回报。

商务英语作文 篇6

  作为国际贸易合同中的要件(condition)之一,包装是进出口业务中一项不容忽视的环节。从经济学角度上来说,包装是现实货物商品价值和使用价值的一种必要手段。进而言之,如果包装美观适销,还可以提高售价。这一点在国际贸易中尤为突出。不断改进和提高商品的包装,不仅可以减少货损,节约运费,而且还可以扩大销量,提高售价,并能反映一个国家在科学技术和文化艺术方面的水平。

  2。实用范例

  subject:aboutthepacking

  dearsir,

  on10july,wereceivedyourconsignmentof40cardboardcartonsofsteelscrews。

  weregrettoinformyouthat10cartonsweredelivereddamagedandthecontentshadspilled,leadingtosomelosses。

  weacceptthatthedamagewasnotyourfaultbutfeelthatwemustmodifyourpackingrequirementtoavoidfuturelosses。

  werequirethatfuturepackingbeinwoodenboxesof20kilosnet,eachwoodenboxcontaining40cardbaordpacksof500gramsnet。

  pleaseletusknowwhetherthesespecificationscanbemetbyyouandwhethertheywillleadtoanincreaseinyourprices。

  welookforwardtoyourearlyconfirmation。

  sincerelyyours,

  xxxx

  主题:包装事宜

  亲爱的先生:

  7月10日收到贵公司40个纸板箱钢螺钉。然而,当中10个纸箱于运送途中破烂,另货物散落,造成损失。本公司了解到此非贵公司之过,但希望能改进包装的方法,以避免同类事件发生。日后的包装木箱净重20公斤,可装每个净重500克的纸板箱40个。烦请确认上述方法,并告知新方法会否引致价格上涨。

  盼望早日赐复。

  你真诚的xxx

  3。典型句型

  (1)aboutpacking,wewillcontactourmanufacturersandcalltheirattentiontothematter。

  关于包装问题,我方将与厂商联系,要求他们对此加以重视。

  (2)correctanddistinctmarkingfortheoutsidecontainersisabsolutelynecessary。

  我包装箱必须刷有正确明显的标志。

  (3)inordertopreventdamages,theitemwillbepackedinwoodwool。

  为了防止货物损坏,货物将用细刨花之类的东西来填充包装箱。

  (4)ourpackingiswellsuitedforlongdistanceshipments。

  我们的包装很适合长途运输。

  (5)pleaseseetoitthatthepackingissuitableforalongseavoyage。

  请保证包装可以适合长途海运

商务英语作文 篇7

  感谢信

  Letter of Thanks

  感谢信(Letter of Thanks)是外国政府机构或个人的关心、支持、帮助或热情款待表示感谢的对外函件。其具体格式和要求与邀请函相同。

  例文

  Date and Place

  Mr.____

  Minister of _____

  (Address)

  Beijing,China

  Dear Minister,

  I am writing this letter to thank you for you warm hospitality accorded to me and my delegation during our recent visit to your beautiful country. I would also like to thank you for your interesting discussion with me which I have found very informative and useful.

  During the entire visit, my delegation and I were overwhelmed by the enthusiasm expressed by your business representatives on cooperation with China. I sincerely hope we could have more exchanges like this one when we would be able to continue our interesting discussion on possible ways to expand our bilateral ecomomic and trade relations and bring our business people together.

  I am lookingforward to your early visit to China when I will be able to pay back some of the hospitality I received during my memorable stay in yur beautiful country. With kind personal regards,

  Faithfully yours,

  (Signed)

  Mr.___ Minister of Economic Cooperation

  PLACE

商务英语作文 篇8

  A number of employees clearly suffer from a lack of motivation as a result of dissatisfaction in one or more areas of their work. The key findings are outlined below:

  Staff feel undervalued by the company, both on a financial and a personal level. It is generally felt that the companyˇs competitors offer higher levels of remuneration. The perception that the managers are unappreciative of staff efforts is particularly noticeable in the Sales Department.

  Certain employees feel under-challenged. The company is clearly not exploiting its human resources.

  There appears to be a breakdown of communication in the Production Department. The confusion and resultant ill-feeling towards managers has the potential to disrupt the production cycles.

  Recommendations

  We strongly recommend the following measures:

  An evaluation of job profiles throughout the company to assess whether skills could be utilised more efficiently

  A review of the current salary structure involving the comparison with similar organisations

  It is also essential to investigate and take action regarding the communication in the Production and Sales Department.

商务英语作文 篇9

  启事是一种公告性的应用文。机关、团体或个人如有什么事情向他人公开说明某事或请求帮助,或对群众有什么要求,可把要说的意思简要地写成启事。启事有多种,象寻人启事、寻物启事、征婚启事、开业启事等等。

  寻物启事

  A Jacket Lost

  In the playground, May12, a Jacket, green in colour and with a zipper in the collar lost, finder please return it to the owner, Krutch. Room 203, Dormitory 9.

  寻茄克衫

  5月12日本人不慎在操场丢失一件绿色,领口有拉链的茄克衫。拾到者请把茄克衫还给失主克鲁奇。地点九号宿舍楼203房间。

  订婚启事

  NOTICE OF ENGAGEMENT

  Mr. and Mrs. Holand Walshman have the honour to announce the engagement of their daughter, Miss Lucy, to Mr. Samual Russell on Saturday, August 11, 20xx.

  订婚启事

  荷兰德·沃尔什曼先生及夫人荣幸地宣布,他们的小女露西与塞穆尔·罗素先生于20xx年八月十一日(星期六)订婚,兹特敬告亲友。

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